Panono-The future of photography


Last month we featured Panono, one of the start-up companies attending the Web Summit 2014. During the first day of the technology conference in Dublin, I had the opportunity to interview Sarah Schulze-Darup.


Sarah is the Head of Marketing for Panono. When we finally got our hands on the actual product, we found out how lightweight it really is and it perfectly fits the palm of your hands. If only we could keep it but I guess we will have to wait like everybody else.


This is an unusual product, what is it’s main purpose?

On one hand it’s a consumer product so you can capture your favourite holidays, weddings, birthdays, parties and festivals. On the other hand there is a lot of applications for it with businesses such as marketing even real estate agencies have asked us to use our product to perform virtual walk throughs of houses and properties.


For how long has your product been in development?

We started in 2012 but we had been together for about one year before that, in total it’s been about three to four years now.

Still quite young then, how is the investment going then?

It’s going quite well, we had a crowd funding campaign going last year where we raised $1.2 million and now we have another large investment campaign running.

How close to launch do you think you are?

We are currently set to launch in spring 2015, the mechanics are all finished and the electronics are in their final stages so next year we aim to be on the market.

Is there anything else you want to say about your product?

Yes, we don’t only offer the hardware but in purchasing it you also gain access to our app and cloud server as well. This is everything you will need to make a picture afterwords and even have a preview on the app, using this you can decide if you like the finished product or not.

You can find more information on their official website at

Editor in Chief: David

You can find me next at SXSW 2015 (Austin, Texas) & Emerald City Comic Con 2015 (Seattle).



Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.