Gibson Brands will join forces with the legacy of Tower Records during the 2015 SXSW Festival to host the world premiere party for All Things Must Pass, a documentary film from director Colin Hanks and producer Sean Stuart on the rise and fall of the iconic Tower Records chain.
Taking place at the Gibson Austin Showroom on Monday, March 16 at 8 p.m., the event will transform the showroom into a classic Tower Records store with listening kiosks, record racks stacked with vintage vinyl, an “in store performance” stage, and authentic memorabilia provided by the Center for Sacramento History.
Gibson Brands recently acquired the historic Tower Records Sunset Strip location in Los Angeles. They are in the process of a lengthy renovation to restore the space while paying tribute to the legendary music store that was the center of the Los Angeles music scene for decades.
Established in 1960, Tower Records was once a retail powerhouse with 200 stores, in 30 countries, on five continents. From humble beginnings in a small-town drugstore, Tower Records eventually became the heart and soul of the music world, and a powerful force in the music industry. In 1999, Tower Records made $1 billion. In 2006, the company filed for bankruptcy. What went wrong? Everyone thinks they know what killed Tower Records: The Internet. But that’s not the story. All Things Must Pass is a feature documentary film examining this iconic company’s explosive trajectory, tragic demise, and legacy forged by its rebellious founder, Russ Solomon.
All Things Must Pass 2015 SXSW Film Festival Screening Times & Locations
Tuesday, March 17, 2015 @ 11:00AM – Topfer Theatre at ZACH (World Premiere) Thursday, March 19, 2015 @ 7:15PM – Alamo Slaughter
Friday, March 20, 2015 @ 8:45PM – Stateside Theatre
In addition, Gibson is involved with a variety of events during the interactive, film and music festival including:
15th Annual Texas Film Awards Press Conference
March 12, 11 a.m. – Gibson Showroom
Gibson Brands is sponsoring The Texas Film Awards on March 12 and hosting the press conference at the Gibson Showroom. Celebrity honorees attending the press conference include the cast of Boyhood, Luke Wilson, Guillermo del Toro, Mike Judge, Mark and Jay Duplass, Tommy Lee Jones and more.
Rdio Sessions at the Gibson Showroom
March 17 – 19, 10 a.m. – 4 p.m. daily
As the exclusive music streaming partner of the Gibson Showroom at SXSW, Rdio will host a series of recording sessions with festival performers including Wolf Alice (U.K.),Andrew Combs (U.S.), Joywave (U.S.), Sheepdogs (Canada), Tei Shi (Argentina/U.S.), Silva (Brazil), Ryn Weaver (U.S.), and more. Recordings from the Rdio Sessions at the Gibson Showroom will be released exclusively on Rdio throughout 2015. Gibson will also be curating its own Rdio Station during SXSW with guest artist curators. The Gibson Rdio station will launch after SXSW.
GRAMMYPro Studio at the Gibson Showroom
March 20, noon – 6 p.m.
The Recording Academy will host live performances and in-depth interviews for Grammy members at the showroom. YouTube Live will feature the live streamed content.
Gibson Brands Partnering with The dFm and Nylon Magazine @ W Hotel
March 19 &20, 1 p.m. – 3p.m Brunch; 5 p.m.–10 p.m. Music Showcase
Intimate brunch and exclusive live performances at Austin’s W Hotel. Artists include
Tei Shei, Cody Simpson, Night Terrors of 1927 and more.
Maggie Mae’s Gibson Room
Each year, the Gibson Room at 6th Street’s premier SXSW venue, Maggie Mae’s, is home to a variety of high profile events. For additional information, please visit www.maggiemaesaustin.com
Gibson Brands Listening Lounge
Throughout the 2015 SXSW Festival Gibson will have a dedicated lounge in their showroom profiling their latest Pro Audio innovations. Gibson Brand’s headphones, Bluetooth products, Cakewalk, TASCAM, Gibson cables and other quality products will be on display.
Gibson Memphis Sponsors Roky Erickson’s Ice Cream Social
March 20 at 11 a.m. – 7 p.m. at Threadgills South
Gibson is sponsoring Roky Erickson’s annual Ice Cream Social at Threadgill’s in the heart of Austin. Erickson is known worldwide as a pioneer of psychedelic rock. He will be presented with a Gibson ES 335 to honor his musical legacy.
The 2015 SXSW Film Festival will run from March 13 to March 21 in Austin, Texas.