“GEEK COUTURE” INVADES SAN DIEGO COMIC-CON INTERNATIONAL
Date: Thursday 24th July, 2014
Location: Manchester Grand Hyatt San Diego Hotel
Cost: There are no tickets for this event. Entry will be first come-first served and admission is free with a San Diego Comic-Con 2014 badge.
Fans who attend the Fashion Show will also be treated to the Hot Topic after party, which kicks off with a special performance by pop punk band All Time Low.
The wait is finally over as Her Universe released a press statement with all the details about their upcoming Geek Couture Fashion show at the best possible venue to host such an event, San Diego Comic Con International. After a long day at Hall H, buying stuff on the Exhibition floor and anything else you managed to cram into your first day at Comic Con, why not stop by this event? This is Her Universe’s answer to the growing popularity of Cosplay and the many talented individuals out there who want to prove they can do more than make a costume of a character from a game, film, TV Series, Anime and many other popular mediums.
In a unique partnership two years in the making, three companies who are at the forefront of fandom and fashion have joined forces to present The Her Universe Fashion Show, the brainchild of Ashley Eckstein and Her Universe. Groundbreaking Fangirl apparel company Her Universe, along with specialty retailer Hot Topic and pop culture media empire Nerdist Industries will bring the first-ever Her Universe Fashion Show to Comic-Con.
“Geek Couture” has invaded the runways of mainstream fashion shows in New York and London this year, with Star Wars-infused designs by designers Rodarte and Preen. The Her Universe Fashion Show is now bringing geek fashion to its rightful home: the world’s largest celebration of all things geeky, San Diego Comic-Con. Filmed and distributed by Nerdist, The Her Universe Fashion show will be available to the public online after the Con.
“The Her Universe Fashion Show is truly a celebration of the Fangirl culture at San Diego Comic-Con,” said actress and Her Universe Founder, Ashley Eckstein, “yet it’s an event that everyone will enjoy. We’ve been working hard with Hot Topic and Nerdist to ensure that it’s an exciting event with plenty of surprises!”
This unique fashion show brings together 36 designers, professional and amateur, male and female – who come from all over the country and have been preparing for months to premiere their original and strikingly geeky female fashion designs. The designers will compete for two grand prizes – an opportunity for both winners to co-design a Her Universe fashion collection for Hot Topic. A panel of celebrity judges will choose one winner while the audience will choose the other. The designs can embrace anything that is celebrated at Comic-Con – from sci-fi films and TV to comics, gaming, fantasy and more.
The judges’ panel for The Her Universe Fashion Show is a varied list of experts from the fashion and licensing worlds, designers, as well as celebrities from the sci-fi and pop culture universe. Judging the runway designs will be star of Syfy’s Heroes of Cosplay, Nerdist’s Just Cos and Chaotic Awesome Chloe Dykstra; Justine Ezarik a.k.a. iJustine – the one-woman new media Internet phenomenon, techie, gamer, vlogger, and digital influencer; world renowned designer and author Tarina Tarantino; Hot Topic senior vp of merchandising and marketing, Cindy Levitt, as well as comedy sister duo Hilly and Hannah Hindi of The Hillywood Show®. They are joined on the judging panel by Lucasfilm executives Tara Sinclair, Senior Manager Softlines, and Lacey Prince Product Development head for softlines, fashion and accessories – together they deliver the best creative to the Star Wars brand and their audiences. The Official photographers for the event are Her Universe favorites Kelsey Edwards and Lainie Patarini from Kelsey Edwards Photography/Catchlight Studios. The official hair and make-up partner for the Fashion Show is Espionage Cosmetics.
And, to add to the excitement, Hot Topic and Her Universe will be making a surprise announcement during the fashion show allowing fans attending the event to be the first to hear about an exciting new collaboration.
About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. We entered our first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC America for Doctor Who, and CBS Consumer Products for Star Trek and AMC for The Walking Dead, Nerdist Industries, Marvel and Hasbro for Transformers. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse).
About Hot Topic
Hot Topic is a mall-and web-based specialty retailer beloved by rebellious and expressive teens for 25 years. Hot Topic offers music and pop culture junkies band-related apparel and accessories, licensed merchandise, and fashion apparel and accessories. Hot Topic operates 644 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com. Find Hot Topic on Twitter (twitter.com/hottopic), Facebook (facebook.com/hottopic), YouTube (youtube.com/hottopic) and Instagram (instagram.com/hottopic).
About Nerdist Industries
Nerdist Industries is a multi-platform creator of genre and popular culture content. Founded by CEO Chris Hardwick, its online presence includes a website at Nerdist.com; a premium YouTube channel (youtube.com/nerdist) featuring Nerdist News hosted by Jessica Chobot; a combined 2.4 million Twitter followers; a Podcast Network including the flagship Nerdist Podcast; The Nerdist School comedy training program; and the Nerdist Alliance, a community of curated partnerships with some of YouTube’s most talented and passionate creators creators including up and coming stars Hannah and Hilly Hindi of The Hillywood Show. Nerdist also produces content for television including @midnight for Comedy Central and All Star Celebrity Bowling for AMC. Further, Nerdist hosts live events around the country such as The Nerdist Podcast Live! and Course of the Force, an annual lightsaber relay in partnership with Lucasfilm LTD. Legendary Entertainment acquired Nerdist Industries in August 2012.
About San Diego Comic-Con International
Comic-Con International: San Diego is a nonprofit educational corporation dedicated to creating awareness of, and appreciation for, comics and related popular art forms, primarily through the presentation of conventions and events that celebrate the historic and ongoing contribution of comics to art and culture. For more information on this year’s San Diego Comic Con go to http://www.comic-con.org/cci