HBO is giving San Diego Comic-Con attendees and Game of Thrones fans a unique opportunity to experience their “Winter is Here” environment. The immersive experience will bring fans through individual shareable touchpoints based on the world of Game of Thrones.

Upon entering the “winterized” entrance, fans will be registered with their own Dragonglass RFID wristband that will capture each touch point of a fan’s journey throughout the activation, producing individual links with ready-to-be-shared pieces of content. The journey will take fans through Winterfell, Dragonstone, King’s Landing and North of the Wall.

Every guest that goes through the experience will be given a custom SDCC Night King Funko Pop! Figure, a t-shirt featuring the Night King key art and an exclusive Robert Ball Episode 701 mini-poster. You can see what they look like in the tweet below. The swag, which was a tote full of Game of Thrones merchandise thanks to HBO and BoxLunch was given to media during preview night.

Game of Thrones Winter is Here is open on a first-come-first-serve basis to members of the public with a valid 2017 San Diego Comic Con badge:

• Thursday July 20 – Friday, July 21 from 11:00am – 5:00pm PST
• Saturday, July 22 from 10:00am – 5:00pm PST
• Sunday, July 23 from 9:00am – 1:00pm PST

Where: 628 L Street (Across from the Omni Hotel) San Diego, CA 92101