Cardberry- the all in one loyalty card


Thanks to the upcoming Web Summit in Dublin, I have discovered quite a few start-ups that have peaked my interest and Cardberry is one of them. Cardberry will be at the Web Summit as part of the ALPHA program in Devices for Geeks category. Their product will also be featured at a WebSummit 2014 stand in the exhibitor hall.


As someone who carries a wallet full of loyalty cards, it certainly would make my life easier if I only needed to carry one card. Haven’t we all forgotten our loyalty cards when we are out shopping? I know some people couldn’t care less but there are those of us out there who shop often enough that the points add up. In fact I have my weekly grocery shopping at the supermarkets to thank for my free accommodation and free return flights to European destinations. We all have to buy our groceries anyway so it’s nice to get a free holiday out of it. So what is it that makes Cardberry stand out from other loyalty cards? It’s simple, you store the information of all your loyalty cards into one card so you only ever have to carry one card with you when shopping. To find out more we asked Cardberry co-founder Yana Berlizeva a few questions.

What was the original source of inspiration for you and your partner to start Cardberry?

My partners and I realized the number of loyalty cards that we and the people around us use.  Personally, I have 38 discount or loyalty cards, many of which operate using a magnetic stripe.  We wanted to create a device that would consolidate all cards into one, easy-to-use device.

How do you think Cardberry can beat the competition?

First of all, the Cardberry card is equipped to work with two types of cards: both those which operate using a magnetic stripe and those that operate using a barcode.  Equipped with a dynamic magnetic stripe and a special light-diode, our device is the first to consolidate cards operating using a barcode or magnetic stripe.

Secondly, using our mobile app for iOS and Android, users are able to share loyalty cards with their friends and family.

Lastly, Cardberry is available an affordable price of $50 USD per card.

How has Cardberry impacted your family, social life, or relationships? How have you changed as a result?

A lot of people send me messages about the project. They are excited and look forward to receive their own Cardberry. This great support is very important for any start-up.


Can you tell me a story about a customer using your product?

Our product is still in the production phase, but here is a portrait of our clientele: They are both women and men, who like shopping and saving money. He or she has a lot of discount and loyalty cards and feels that it is inconvenient to carry so many cards which all serve the same purpose.

What will your market look like in five years as a result of using your product or service?

Cardberry will change people’s attitude about plastic cards; we believe in a future without plastic cards.  Cardberry will let the world breathe freely.  No more plastic and no more dozens of cards in our wallets.  Stores and restaurants will start launching digital loyalty programs instead of producing more plastic cards.  This will be a significant part of the Cardberry experience, and with less plastic in production we are taking a step in being more environmentally-friendly.

If you sold your company today, what would be the tone of the conversation? What would you want to gain? What would you want to avoid losing?

Cardberry is a really promising start-up. This product is appropriate for every payment force (solvent) person, living in a big city. This is a huge, global market

What entrepreneurs do you admire and why?

I admire Steve Jobs. Absolutely agree with his opinion “Don’t be trapped by dogma – which is living with the results of other people’s thinking”, we were sure that it was possible to create an extremely thin electronic card. Also I am sure that details are really important for perception and final product must exceed customer’s expectations.

Is there anything else you would like our readers to know about Cardberry?

Our product, the Cardberry electronic card, works together with a mobile application (iOS and Android). This collaboration allows consumers to conveniently keep all their discount and loyalty cards in their smartphone, rather than crowding their wallet.

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First you add all your loyalty cards into the Cardberry app using the included magnetic card-reader. When the customer is ready to check out, all she must do is select the appropriate loyalty card on their Cardberry card and hand the card to the cashier.  So simple!

The Cardberry card is the same size as any ordinary plastic card. It is fully compatible with any shop equipment intended for reading magnetic cards (therefore, participating merchants will not need to upgrade their existing equipment. ‘Dynamic magnetic stripe’ element (DMS) reproduces any loyalty card in couple of seconds via Bluetooth Low Energy.

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Once you have added all your loyalty cards into the Cardberry app, you can leave them at home forever. Your smartphone and one universal Cardberry card – that is all you need to make the most convenient purchases ever.

For more information and to pre-order Cardberry please visit their official website. The Cardberry app will be available soon to download from the iTunes and Google Play store.



Nerdgeist Editor

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Twitter: @NGeistofficial

I love food, films, TV, photography and technology.

You can find me next at SXSW 2015 (Austin, Texas) & Emerald City Comic Con 2015 (Seattle).

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