Guide to SXSW (2015) Interactive Panel Picker

sxsw-copy

With the deadline fast approaching (5th Sept) to vote for which panels should be featured at SXSW Interactive 2015, we took the time to look through the 3024 posted panels available for voting.

Below is our our top picks for potential panels for SXSW Interactive 2015.


 Virtual Reality Journalism

sleepy_hollow_oculus_rift_at_sdcc_2014_by_nerdgeist-d7vusl3

Sleepy Hollow oculus rift experience at San Diego International Comic Con 2014.

While the potential for virtual reality has long been theorized, the launch of the developer kit for the Oculus Rift virtual reality headset has brought the technology into the mainstream. While most of the content development to date has occurred in the fields of gaming and film there is tremendous potential to use virtual reality for a new form of journalism – immersing users in events that they would otherwise not have access to – war, hardship, far away places. Highlighting the multiple immersive journalism projects built by de la Peña and exploring the virtual reality journalism pilot project between the Tow Center, Vice News and the Secret Location, this panel will bring together leading technologists, academics, and journalists at the cutting edge of this new field to ask whether virtual reality can effect how users empathize with and better understand international events.

The questions that would feature in the 2015 panel include:

  1. How can Virtual Reality and immersive interactivity be used as a tool for international reporting? We will demo a new collaborative virtual reality research project between the Columbia Journalism School, Vice News and the Secret Location and explore what we learned about this new form of journalistic storytelling.
  2. Does virtual reality journalism effect how users empathize with and better understand international events? The core mandate of international journalism is to make people better understand the lives and experiences of others. We will discuss whether virtual reality offers a new means of bringing people closer together via media.
  3. What are the logistical production challenges to doing virtual reality journalism in the field? Based on a trial project with Vice News, we will discuss how to do VR journalism, from pitch and story development to filming in field and post production.
  4. How does virtual reality effect the narrative form of journalism and what new storytelling techniques are required? Bringing people into foreign contexts, whether through print, audio, photography or videos, has always been the core function of journalism, but adding an immersive element has the potential to challenge the linear narrative form of journalistic storytelling.
  5. Where does the technology currently stand, and what are the 3D/360 degree camera prototypes that could be used by journalists? We will also debate where the technology is going, how it will be funded, and how it will be mainstreamed to a consumer news market

The speakers for the 2015 panel would be:

Deadline to vote is September 5, 2014 (11:59 PM CT). To vote for this panel visit  http://panelpicker.sxsw.com/vote/38995


Build a Maker Inspired Twitter Enabled LightBox

Come out and enjoy this hands-on, two and a half hour long workshop where you’ll walk away with a customized Twitter-Enabled Lightbox that you’ve physically created. Co-led by MakeLab and TBWA/Toronto, this crash course on the Maker Movement’s new tools for invention will show you how to leverage maker tools to amplify ad campaigns.

Get inspiration from projects built on 3D printers, laser cutters, powerful hobbyist robotics platforms and learn where you can find Maker talent around the globe.

The questions that would feature in the 2015 panel include:

1. What are the central tools of the maker movement and what can you do with them?

2. How can you leverage Maker tools for clients and campaigns?

3. Where can crack teams of inventors be found in your local communities?

4. How can you set yourself up to prototype ideas quickly?

5. What are some models for setting up maker innovation areas within companies/agencies?

The speakers for the 2015 panel would be:

Deadline to vote is September 5, 2014 (11:59 PM CT). To vote for this panel visit http://panelpicker.sxsw.com/vote/38532


How SciFi Drives Marketing in the Exponential Age

In past decades Fortune 500 marketers, including home improvement retailer Lowe’s, grew their brands through mass exposure to unified radio and television audiences.

Today, individuals expect on-demand, interactive content that engages and inspires. Marketers are using storytelling to build emotional connections with consumers, but often fall flat.Companies like Lowe’s, SciFutures and AdColony are succeeding with a new approach to storytelling – even hiring science fiction writers to bring possible futures to life in an intuitive format for executives and consumers.

Tangible examples of effective storytelling in the Exponential Age are the Holoroom, a home improvement simulator from Lowe’s and SciFutures that allows people to create dream homes in augmented reality, and AdColony’s Instant Play marketing platform that delivers HD mobile video with no load times. Join this session to learn how Lowe’s, SciFutures and AdColony deliver consumer experiences of the future today.

The questions that would feature in the 2015 panel include:

  1. Why do today’s brands need to rethink the consumer experience?
  2. How did Star Trek’s Holodeck inspire Lowe’s Holoroom?
  3. What does the consumer experience with brands and devices look like in a truly interactive mobile video world?
  4. Where do the lines between now, the future and fiction exist or blur?
  5. What and who are allowing companies like Lowe’s, SciFutures and AdColony to enabling the brand experiences and “ads of tomorrow today”?

The speakers for the 2015 panel would be:

Deadline to vote is September 5, 2014 (11:59 PM CT). To vote for this panel visit http://panelpicker.sxsw.com/vote/39618


NASA Prizes: Dream it, make it, win it.

Giant. Novelty. Check. Need we go on?
NASA is home to some pretty intelligent science and engineering experts, but some of our best ideas come from you, the citizen inventor. And great ideas can lead to big wins in one of our many prize competition programs, where we crowd-source fresh, innovative solutions from the garage tinkerer, the university student or the weekend maker. Helping NASA accelerate technology can put millions in your pocket – and you can take that giant cardboard check to the bank. Well, actually, you can’t. They won’t cash it. But we will definitely also give you a proper-sized check.

In this panel, representatives from NASA’s Prizes and Challenges Programs share how anyone from the public who wants to get involved in helping develop meaningful solutions can participate and hunt for ideas, and win prize money in the process. Dream it. Make it. Win it.

The questions that would feature in the 2015 panel include:

1. What opportunities are available for me to participate in NASA exploration?

2. What’s in it for me, for NASA? I’m not a scientist or an engineer, so how do I fit in?

3. How does NASA decide when prizes and challenges are the right method to develop technology? Does it really work? What successes has this method generated?

The speakers for the 2015 panel would be:

Deadline to vote is September 5, 2014 (11:59 PM CT). To vote for this panel visit http://panelpicker.sxsw.com/vote/41112


NASA’s Off the Earth for the Earth

Aboard the International Space Station, flying 260 miles above the Earth at 17,500 mph, astronauts are conducting research that will help human go further into space than ever before. But that’s not all. The orbiting complex is benefiting all of us back down here on Earth. Scientists, engineers and astronauts will give you an insiders look into the space station and show you how technology, science and the human experience have merged in space to advance humanity and pave the way for NASA’s future journey to Mars.

The questions that would feature in the 2015 panel include:

  1. What research is being conducted on the space station, and why should I care?
  2. How is space station testing and gathering data that will help us get to Mars?
  3. What is the space station doing for me down here on Earth?
  4. What is the future of spaceflight and will it be more accessible in the future?
  5. Why do we send humans to space instead of just robots?

The speakers for the 2015 panel would be:

Deadline to vote is September 5, 2014 (11:59 PM CT). To vote for this panel visit http://panelpicker.sxsw.com/vote/40957


The Innovation Revolution: Thinking Inside the Box

The Innovation Revolution: Thinking Inside the Box

What would happen if a company funded every single new product idea from any employee, no questions asked? As an experiment, Adobe did exactly that. In this session, Mark Randall will share the surprising discoveries Adobe made in creating Kickbox, the new innovation process that’s already becoming an industry model for igniting innovation. Each employee receives a mysterious red box packed with imagination, money and a strange game with six levels. Hear from Mark how aligning passion with purpose changes everything and how trust can transform good people into great innovators. Learn why the principles behind Kickbox are so powerful, why Adobe is open sourcing the entire process and how any organization can tap these principles to ignite innovation.

The questions that would feature in the 2015 panel include:

  1. What would happen if a company funded every single new product idea from any employee, no questions asked?
  2. How can aligning passion with purpose change business cultures and ignite innovation in organizations?
  3. How can trust transform good people into great innovators?
  4. What are the innovation principles behind Kickbox and how can any organization can tap these principles to ignite innovation?
  5. Why Adobe is open sourcing the entire Kickbox innovation process and what can big and small organizations alike learn?

The speakers for the 2015 panel would be:

Deadline to vote is September 5, 2014 (11:59 PM CT). To vote for this panel visit http://panelpicker.sxsw.com/vote/40571


FUNimation Industry Panel

FUNimation Industry – From Akira to Dragon Ball Z, hear the latest news and information from North America’s largest anime distributor–FUNimation.

The questions that would feature in the 2015 panel include:

1. What are the newest titles being licensed?

2. How do I prepare to get a job in the anime industry?

3. What is EVS?

4. Where are you located and do you have internships?

5. How do I become a voice actor?

The speakers for the 2015 panel would be:

Deadline to vote is September 5, 2014 (11:59 PM CT). To vote for this panel visit http://panelpicker.sxsw.com/vote/32465


New Journalism: Black & White & Reddit All Over

The evolution of blogging has seen the medium move from outlets of a personal nature to a major source of online content, often with great notoriety and controversy. Today the genre faces an identity crisis, as the line has blurred between opinion writing, reporting, and paid content. Integrity often takes a backseat to earning a living, and journalistic standards are all but abandoned under the guise of platform ownership.

The blogger community is experiencing an internal backlash as many cry out for stronger guidelines and a movement toward integrity. Can the reputation of blogging be restored through more ethical writing policies and is it possible to be both credible and earn compensation for opinions?

A panel of experts will explore the adversarial relationship between journalists and bloggers, focusing on ethics, integrity, and the current climate of content creation for news and entertainment.

The questions that would feature in the 2015 panel include:

  1. In a long-standing debate, what is the current state of blogging vs journalism?
  2. Are readers inherently mistrustful of bloggers due to lack of qualification or is content taken at face value, encouraging more quickly-produced writing with spotty fact-checking?
  3. Can blogging ever truly be uncompromised if there’s been an exchange of money or free goods and services? And at what point does a post become an advertorial?
  4. Should the ideals of unbiased writing be fully implemented into the blogosphere or does that defeat the heart of blogging as a personal outlet? Should objectivity be held in a higher regard than personality?
  5. How can traditional media mitigate the rapid spread of misinformation when sites like Reddit are breaking news stories?

The speakers for the 2015 panel would be:

Deadline to vote is September 5, 2014 (11:59 PM CT). To vote for this panel visit http://panelpicker.sxsw.com/vote/40932


Why Ireland is cranking out great tech companies..

Ireland, the comeback kid. Fresh from a recovered financial and banking crisis, a look at why Ireland’s indigenous tech scene is spitting out some of the most interesting tech companies in the world and why the ecosystem is great for entrepreneurs. Many people are unfamiliar with the technologies originating from Ireland. Irealnd has one of the highest per capita female founder based tech company statistics in the world. Hear from a panel of entrepreneurs on building start ups with for US market from a small country in Europe. The diversity, talent and creativity of the start up scene in Ireland is why multinationals from around the world are flocking to HQ there (no it is not the tax breaks).

The questions that would feature in the 2015 panel include:

1. What are the five emerging trends in tech coming out of Ireland and why?

2. What is the Irish Government’s role in fostering entrepreneurship?

3. Why is Ireland a great place to find tech talent and build a dev team?

4. Why are there so many multinationals headquarted in Ireland?

5. What is the funding landscape like in Ireland?

The speakers for the 2015 panel would be:

Deadline to vote is September 5, 2014 (11:59 PM CT). To vote for this panel visit http://panelpicker.sxsw.com/vote/40173


The Swedish Innovation Phenomenon

Sweden, a small country in the north that has giants such as IKEA and Volvo, successful bands like ABBA and music producers like Max Martin,. As well as the games Candy Crush Saga, Battlefield and Minecraft.

The country has also produced several fruitful solutions within the digital world: Skype, Spotify as well companies such as B-Reel and North Kingdom that take digital campaigns to a whole new level. Not to forget that Hyper Island, one of the world best digital schools was founded in Sweden.

This panel moderated by Henric Larsson, Founder of Chimney featuring Awards Winning Film Directors as well as delegates from the music and gaming industries will discuss how a small country in the north does it. The session will be inspiring for the ones that are passionate about entrepreneurship and entertaining for everyone!

The questions that would feature in the 2015 panel include:

  1. How is it possible for a small country like Sweden to be the home of some of the biggest success in the world?
  2. Could it be the climate or do Swedes sleep less and work harder than other nationalities? Or is it the social security that make them dare to take risks? How come Swedes dare to fail?
  3. How does Sweden manage to keep producing music hits, award winning films, bestselling novels, world class digital agencies and popular games? Is the need for great entertainment perhaps bigger in the North of Europe?
  4. Where does the Swedish entrepreneurial energy come from?
  5. Is it due to the school system?

The speakers for the 2015 panel would be:

Deadline to vote is September 5, 2014 (11:59 PM CT). To vote for this panel visit http://panelpicker.sxsw.com/vote/34227


Changing Face of Fame: Social Media Celebrities

A 6 second video from a Justin Bieber look-alike is probably not the first tactic in your marketing plan, but maybe it should be. Celebrities have long played an important role in creating brand awareness and buzz around social causes because of their mass market of consumer followers. With a growing millennials consumer base and an increasing desire to reach audiences beyond TV screens and magazine pages, brands and advertisers are shifting gears from mainstream celebrities to the “new” celebrity on social media.

YouTube star Jenna Marbles has more subscribers than Katy Perry or Taylor Swift. Instagram and Vine stars sold out stadiums across the country on the DigiTour. Simply put, social media is transforming celebrity.

Connecting the “new” celebrities to a social cause gives organizations or brands more access to new audiences on emerging platforms, resulting in social sharing and real action. So how do we implement this successfully?

The questions that would feature in the 2015 panel include:

  1. How can brands and nonprofit organizations identify “new” celebrities online that align well with their brand messaging?
  2. “New” celebrity endorsements vs. traditional celebrity endorsements: what are the key benefits of using social media influencers over mainstream A-listers?
  3. ROI: Is there a direct relationship between “new” celebrity campaign involvement and clear consumer action?
  4. Should social media influencers identify themselves as brand advocates, and what happens if they speak off message?
  5. What are the best and worse example of this type of partnership in the last year?

The speakers for the 2015 panel would be:

Deadline to vote is September 5, 2014 (11:59 PM CT). To vote for this panel visit http://panelpicker.sxsw.com/vote/38967


YouTube, Talent, TV, Brands. The sweet spot?

YouTube continues to be the leading online content platform – and now TV is really taking notice. Thousands of channels are making six figures annually on YouTube, while it continues to connect new talent with their audiences across the globe. Reaching over a billion viewers every month it is a straight line approach for brands to advertise direct to fans via talent. What’s the sweet spot for YouTube content, talent, brands, TV and other social platforms? And what are the pitfalls to be wary of, from regulations to reputations and viewer trust. This session will include a showcase of some of the best global examples.

The questions that would feature in the 2015 panel include:

1.What is the relationship between YouTube and TV – will they ever be happy bedfellows?

2. What’s the relationship between YouTube channels, talent and brands?

3. What are the best examples of brand integration into YouTube content, and how does this compare with branded TV content?

4. How do other platforms play a role in this relationship?

5. What are the dangers in these relationships?

The speakers for the 2015 panel would be:

Deadline to vote is September 5, 2014 (11:59 PM CT). To vote for this panel visit http://panelpicker.sxsw.com/vote/36092

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.